"This is aluminum free and I’ve tried many different scents and really love them all. Other aluminum free deodorants caused me irritation and itching. This is super gentle and irritant free for me and my family. We all love it. For parents that want to keep kids safe - get this for your middle school, high school and college age kids. It’s important we avoid aluminum in the other brands because it is bad for our health."

"I love the scent of the coconut lime and only this scent. All of their other ones are awful - don't even try them. They are way too obnoxiously strong. The coconut lime is very gentle on my skin and it is the only deodorant that works for me, and I have tried a lot of them. I am over 50 so that's saying a lot. I tried it because my Naturopath and her Nutritionist said that it was a really good organic brand. I keep buying it because it is the only thing that I have found to work and not bother my senses. The only con is that it is very expensive, but I will pay it since it is good for me and works to keep me from smelling like sweat."

"I’ve used MANY aluminum free deodorants…usually around 2 years they don’t work for me anymore BUT I’ve been using Each and Every for about 5 years! It’s the best."