"First off all, this is a gorgeous tube of toothpaste, along with the beautiful chrome roller/squeezer. I like the flouride-free formula with less of the unhealthy additives in traditional toothpaste, but the taste is very, very bland and plain and does not leave a freshness in my mouth. I use mouthwash too, so it's not a huge deal, and the toothpaste seems to clean just fine, but I'm sure they could add more natural mint or SOMETHING to make it more palatable. It's not horrible tasting, but it's just...bland. I'm a sucker (which companies like!) for packaging, and love the tube roller so for that, and for the less unhealthy ingredients, it's something I wouldn't mind leaving on the bathroom counter, but the taste makes it not the product I'd reach for often. If this product had the packaging and ingredients AND a stronger, refreshing taste, I'd have given 5 stars! But alas, we yet again have another gorgeous tube, but less than satisfying product. There is a lot of competition out there now for great tasting, more natural ingredient, fluoride-free toothpastes - I think they will have to add to the flavor for many of us to justify buying a second tube. Too bad I can't take a better-tasting toothpaste and put it into this tube!"

"Works well just needs an extra part to hold the tube."

"Did not like it and no do not recommend it."